shejisikong 发表于 2009-8-7 11:36:39

中国十大空间设计师陈斐:在购物中心享受街头漫步

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陈斐,上世纪七十年代末生于北京,1999年加入早晨设计,现为早晨设计合伙人,是中国著名的商业空间设计师。在过去的十年时间里,他服务了香港中信集团、远洋地产、中国人民银行、中央电视台、北京电视台等客户,所设计的作品受到客户广泛好评,且部分作品刊登在早晨年鉴上并作为教学手段广泛应用。陈斐成长于老北京的胡同里,中学毕业后,只在进修班念过几个月的平面摄影课程。刚加入早晨设计的时候负责摄影和取支票等工作,后来逐渐开始接触平面设计,现擅长环境包装、商业展示、导视系统设计及平面广告设计。

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早晨设计的创始人魏来曾这样说:“一个好的设计师必须是热爱生活、善于学习的人。而陈斐正是这样的人,他每天都在不断地学习、观察生活,努力培养自己的设计灵感。”正是凭着这份坚持不懈的勤奋,陈斐赢得了一个又一个项目,后现代城、凯城广场、远洋天地、远洋自然……在这些项目中,陈斐说他最近比较满意的是位于中关村的新中关商场这个项目。

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新中关商场分为地下两层、地上四层,总的商业体量为42000平方米。与周边其他的大型商场相比,新中关商场体量较小,缺乏竞争优势。同时,商场的知名度较低,容易淹没在周边大大小小的电子商城里。因此,在繁华且竞争激烈的中关村地区,提升新中关商场的品牌地位和知名度势在必行。

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陈斐认为,中关村地区是一个繁杂、混乱、节奏较快的区域,整个地区都处于一种紧张的状态,缺乏一个可以让人安静的地方。为此,他摒弃了商场原来的定位—— “GATE新中关购物中心”,重新定位为“GATE新中关,慢慢购物街”,意思是让人们在这里慢慢地坐下来,约会、谈事情。

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为营造出一种“慢慢购物”的独特客户体验和轻松享受生活的感性氛围,陈斐对商场的公共空间进行了全面的改造。他将新中关商场空间环境设定为街头概念,将商场理解为街边,把长椅、花池、路灯等街头元素移入商场,为中关村地区无处停留的行人提供了休息甚至约会的场所。使整个环境与“消费什么不重要,随意就好” 的主题相吻合,创造了中关村地区难得的“慢”步街。在商场的体育、专卖运动品牌的区域里,他把空间设置成一种环境,把凳子设计成篮球场上候补队员坐的长条凳,地面铺装成篮球场半场的样子,还座椅后边做了八十公分的围挡,类似于运动场**的围挡,坐在这里的人能感觉到浓烈的赛场味道。

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除了给客人一个慢下来的理由,陈斐还充分挖掘公共空间的商业价值,比如在中心区域摆上了小展台、在运动品牌区设置可以发布广告的围挡、在开放的空间内设置饰品

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陈斐说,新中关的设计是他的一次尝试,也是他颇为满意的作品。他希望将来可以带给顾客更舒适的消费体验,令商业空间更加多元化,配合整个市场发展的需要。

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yyxin 发表于 2009-8-7 12:25:43

还不错。

moxiaolong007 发表于 2009-8-7 13:45:51

历害呀.

am0026 发表于 2009-9-2 10:23:24

when the nurse agreed escort shanghai patient Aida E. Feingold

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